Charlie Smith Design

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Byron — The Next Deck

Each of Byron’s restaurants has a different playing card as its business card. To celebrate a full deck and their 52nd site a campaign was launched based around playing cards. We created both internal and external items around this theme. Externally this included a campaign offer for the Byron Burger Club and a hoarding for the Kensington High Street restaurant whilst it was being refurbished. 

Internally we created a set of visuals for their Manager’s meeting. Each card represented a key person within the various departments including Property, Finance and Food.

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