Charlie Smith Design

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Gail’s Artisan Bakery — Blackheath Baking Classes

Gail’s asked us to create an identity for their new baking classes which would be held in their Blackheath Bakery.
The new identity needed to stand alone and be distinctly different from the overall Gail’s identity but also sit comfortably next to it when used in places such as their website. 

For this we made use of Gail’s existing colour palette but dialled up the black more, added in a bolder typeface but also drew on Gail’s current use of hand lettering to create links between the two identities. The identity was rolled out over recipe packs, certificates, aprons, tote bags and micro site and shop hosted on the Gail’s website.

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