Charlie Smith Design

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John Lewis — Herbert Parkinson

Herbert Parkinson is one of the few remaining textile manufacturers in Britain. They produce a range of products which, are sold in John Lewis and therefore needed a mark to show their partnership. Inspired by a seal of quality we designed the logo to reflect the high-end finishing and craftsmanship of their products. Brochures, in-store communications, packaging, swing tags and a style guide were produced to ensure that the identity was used consistently throughout the different departments.