Charlie Smith Design

— +44 (0)20 8874 1244 —

John Lewis — Hosiery

Packaging and art-direction for John Lewis’s Hosiery range. The range spanned their high and basic ranges, and also included their ‘Bridal’ and ‘Barely There’ products. We designed the packaging to reflect both the price architecture and product variation within the range, with the high quality range featuring more atmospheric and close up styled photography to create a more luxurious feel.