Charlie Smith Design

— +44 (0)20 8874 1244 — info@charliesmithdesign.com

John Lewis — Shoe Care

Packaging for John Lewis’s range of Shoe Care. We devised a label to contain all the product information, with a neon yellow band used as a highlight colour across the range. The label sat on a background of black, white and silver, alongside the neutral colours of the products themselves, allowing this small area of colour to stand out and unify the range.