Charlie Smith Design

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Panzo — Identity

Italian restaurant, Panzo approached Charlie Smith Design to create the new identity, packaging and signage for their first site in Exmouth Market, London. The restaurant needed to appeal to the busy lunch time, take-away crowd as well as people looking for a glass of wine and a place to eat after work.

Inspired by Italian and Sicilian tiles we created a suite of geometric patterns which were used across the identity on packaging and printed items at different scales. These were accompanied by a logo with embellished ‘A’ which referenced old Italian shop signage without becoming over complicated.

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