Cadogan — Summer in the Square
Each year The Botanist, Côte and the Royal Court Theatre join forces to make Sloane Square the most exciting al fresco destination of the summer. We worked with Cadogan to create the latest edition of their Summer in the Square event.
In a bid to create something that was sensitive to the area but still felt contemporary for today’s audiences, we took influence from the Venus Fountain which sits at the heart of the Square.
From this we developed a wave-motif which was used across the identity in a variety of colourways to demarcate the participating vendors. To offset this, we looked to pay homage to the history of the area by incorporating an embellished typographic approach to messaging.