Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

Cadogan — Summer in the Square

Identity   Signage

Each year The Botanist, Côte and the Royal Court Theatre join forces to make Sloane Square the most exciting al fresco destination of the summer. We worked with Cadogan to create the latest edition of their Summer in the Square event.


Sloane Square
In a bid to create something that was sensitive to the area but still felt contemporary for today’s audiences, we took influence from the Venus Fountain which sits at the heart of the Square.

From this we developed a wave-motif which was used across the identity in a variety of colourways to demarcate the participating vendors. To offset this, we looked to pay homage to the history of the area by incorporating an embellished typographic approach to messaging.