Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

Cadogan — Chelsea in Bloom


Each year Chelsea in Bloom transforms the streets of Chelsea with a world class alternative floral art show and breath-taking displays made of flowers. We worked with Cadogan to create the identity for this years event, with the theme ‘film’.

Using the theme as the starting point, we created a logo that combines flowers around a central film reel motif. The identity was successfully rolled out across their website, social media, window vinyls, posters and on rickshaws that offer tours of the displays.

Website and digital map
An important part of the project was bringing to life an interactive and user friendly map for the website. Working closely with our web developers, we created a map suitable for both web and mobile use, which was styled from a Google map. It used coloured coded markers to distinguish between different shop types and other icons for important landmarks. There was also a feature to get the directions straight to the display.

The website attracted over 87,000 unique visitors over the one week period leading up to Chelsea in Bloom, with nearly 165,000 visits in total. This was significantly more than the usual number of users.