Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

Gentleman & A Van — Website

Art Direction   Digital   Identity

Gentleman & A Van are an upmarket removals and storage company with a focus on high quality service. We worked on their original identity when the company was founded, and now with a fleet of vans, lorries and a 35,000 sq ft storage facility, we were approached to redesign their website and to help build up their image library as part of the project.

As they requested something a little more dynamic and contemporary, we introduced a sans-serif font to soften the brand and where necessary we created illustrations to help communicate the moving process. Visually this also helped break up the content and make the website more engaging to the viewer. We commissioned photographer Andrew Urwin to capture their range of vans and new storage facility.