Piccadilly Vaults — Identity
Identity — Packaging — Print
Piccadilly Vaults were looking to open their first emporium of fine antique jewellery in the heart of Piccadilly Arcade, London. They approached Charlie Smith Design to develop the stores visual identity, packaging and supporting collateral in time for their opening.
The visual identity needed to reflect the unique style of the jewellery, positioning the brand as a place to go for unusual treasures. From the outset, we discussed the idea of a Kraken, a mythological sea creature becoming the central part of the visual identity. The illustration was teamed with a more classic logotype, the combination of the design and finishes aimed to be timeless, premium and luxurious, reflecting the intricate and unique jewellery pieces.
To read more about this project visit our case study.