Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
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Charlie Smith Design

Charlie Smith Design

Radio Alice — Identity

Identity — Print — Digital — Strategy

Bringing a very Italian brand to a London audience we worked alongside designer maker Alex Green to create an identity that conveys bold ideas with a joyful attitude.

Radio Alice was originally a pirate radio station, born out of the student protests happening in Bologna during the 1970’s. It gave a voice to the people, and worked under the mantra ‘Respect and Joy’ something which felt like a natural fit for today’s Radio Alice brand. Following this mantra we created the visual identity for the restaurant.

We have written more about our research trip and process for this project in our case study.