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Charlie Smith Design

Charlie Smith Design

Terence Woodgate — Identity

Identity — Packaging — Print — Digital

Founded by industrial designer Terence Woodgate in 2014, the lighting company designs and manufactures lighting collections that fully optimise the benefits of LED technology. As part of the overall identity we designed many printed items including the manuals and fitting instructions for their first range. We developed a packaging system, where the same outer box could be used with differing internal fittings to accommodate the different lights. A sticker system was then used to highlight the particular light within.

We have written more about this project in our case study.

Photography: St.John Asprey, Illustration: John See