Cadogan — Chelsea in Bloom

Identity

Each year, Chelsea in Bloom transforms the streets of Chelsea into a vibrant open-air gallery, showcasing world-class floral installations in a celebration of creativity and nature. Running at the same time as the Chelsea Flower show this is the largest free to attend flower festival in London.

We worked with Cadogan to craft this year’s brand identity, themed ‘Flowers in Fashion’. As part of the branding we commissioned a bespoke illustration by Jessica Durrant—a fashion figure wearing a floral gown—which brought the theme to life. The design was rolled out across all touch points, including social media, advertising, shop and floor vinyls and floral-themed rickshaws, creating a cohesive and memorable visual experience throughout Chelsea.