Cadogan — Chelsea in Bloom

Identity

Each year, Chelsea in Bloom transforms the streets of Chelsea into a vibrant open-air gallery, showcasing world-class floral installations in a celebration of creativity and nature. Running at the same time as the RHS Chelsea Flower show, it is the largest free to attend flower festival in London.

We worked with Cadogan to craft this year’s brand identity, themed ‘Out of This World’. Using the theme as a starting point, we created a collage for the logo referencing the themes of the cosmos, astrology and stories of mythology. The logo used the visual language of star charts as a starting point, and featured various celestial illustrations. The design was rolled out across all touch points, including social media, advertising, window vinyls and floral-themed rickshaws, creating a cohesive and memorable visual experience throughout Chelsea.