Charlie Smith Design Charlie Smith Logo Offley Works,,
1 Pickle Mews, SW9 0FJ London,
 info@charliesmithdesign.com 07771762787

Charlie Smith Design

Charlie Smith Design
Red square gift box for Cindy Chao's Year of the Dragon celebration, featuring a detailed, contemporary dragon illustration in black against the red background. The box also includes the brand name 'CINDY CHAO' and the tagline 'THE ART JEWEL' in gold lettering at the bottom. The box is presented on a black background, emphasising its vibrant colour and intricate design.

Cindy Chao

Packaging   Print

Cindy Chao is a Taiwanese high jewellery designer, celebrated for her impeccable craftsmanship and unique, innovative designs. We were tasked with creating the exclusive annual gift packaging for the traditional Chinese Year of the Dragon celebration. Collaborating with the talented illustrator, Swindler & Swindler, we crafted a contemporary dragon motif that reimagines this iconic symbol. We then used this key visual to seamlessly tie together the packaging, which included gift bags and a custom presentation box, designed to beautifully house the traditional Chinese ‘red packet’ envelopes.

Dark red gift bag for Cindy Chao's Year of the Dragon celebration, featuring a black contemporary dragon illustration wrapping from the top right corner to the bottom left. The bag also includes the brand name 'CINDY CHAO' and the tagline 'THE ART JEWEL' in red lettering. This is an example of bespoke luxury packaging design. The bag is presented against a black background, emphasising its colour and the intricate dragon design.
Close-up shot of the dark red Cindy Chao gift bag, focusing on the top folded edge and a portion of the black dragon illustration. The tagline 'THE ART JEWEL' is visible in red lettering near the top edge. The bag features thick black handles, and the black background emphasizes the texture and details of the bag and the illustration.
Red square gift box for Cindy Chao's Year of the Dragon celebration, featuring a detailed, contemporary dragon illustration in black against the red background. The box also includes the brand name 'CINDY CHAO' and the tagline 'THE ART JEWEL' in gold lettering at the bottom. This is an example of bespoke luxury packaging design. The box is presented on a black background, emphasising its vibrant colour and intricate design.
Open red presentation box for Cindy Chao's Year of the Dragon gift packaging, revealing two dark red envelopes inside. Each envelope features a portion of the same contemporary dragon illustration seen on the box, with the brand name 'CINDY CHAO' at the bottom of each envelope. The box has two black ribbons extending from the bottom, suggesting a mechanism for lifting the envelopes. The box and envelopes are presented against a black background.
Angled view of the red square gift box for Cindy Chao's Year of the Dragon celebration, showing the top surface with a detailed, contemporary dragon illustration in black against the red background. The box also includes the brand name 'CINDY CHAO' and the tagline 'THE ART JEWEL' in gold lettering. The box is presented against a black background, highlighting its colour and design from a different perspective.
Two dark red envelopes for Cindy Chao's Year of the Dragon gift packaging, laid side-by-side against a black background. Each envelope features a portion of the same contemporary dragon illustration in black, with the brand name 'CINDY CHAO' in gold lettering at the bottom. The envelopes showcase the intricate detail of the dragon motif and the brand's elegant presentation.

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