Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

FLiP — Identity

Identity — Print — Digital — Art Direction

Family Law in Partnership (FLiP) is one of the country’s leading family law practices. Since 1995, the firm has pioneered a holistic approach to family law issues and has built a reputation for innovation and a client-centred approach. They offer not only legal services but in-house counsellors, mediators and therapists to provide support to clients and their families at every turn.

We were approached to create a new brand identity and website for the practice, and help develop their tone of voice to reflect their unique approach. We also commissioned a photographer to reshoot all their team portraits, and a further bank of location based imagery that could be used across their website and external communications.