Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Herbert Parkinson

Identity — Print

Herbert Parkinson is one of the few remaining textile manufacturers in Britain. They produce a range of products which are sold in John Lewis and therefore needed a mark to show their partnership. Inspired by a seal of quality we designed the logo to reflect the high-end finishing and craftsmanship of their products. Brochures, in-store communications, packaging, swing tags and a style guide were produced to ensure that the identity was used consistently throughout the different departments.