Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Shoe Care

Packaging

Packaging for John Lewis’s range of Shoe Care. We devised a label to contain all the product information, with a neon yellow band used as a highlight colour across the range. The label sat on a background of black, white and silver, alongside the neutral colours of the products themselves, allowing this small area of colour to stand out and unify the range.