John Lewis — Lingerie and Shapewear

Charlie Smith Design

John Lewis — Lingerie and Shapewear

Art Direction Packaging

Packaging and art-direction for John Lewis’s own brand Shapewear and Lingerie. We updated and refreshed the design of the packaging within the range. Incorporating a brighter colour palette which included a neon orange to both compliment the black and white photography and give standout on the shop floor. Photography by Karina Twiss.

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