Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Lingerie and Shapewear

Packaging — Art Direction

Packaging and art-direction for John Lewis’s own brand Shapewear and Lingerie. We updated and refreshed the design of the packaging within the range. Incorporating a brighter colour palette which included a neon orange to both compliment the black and white photography and give standout on the shop floor. Photography by Karina Twiss.