Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Nursery


A packaging range for John Lewis’s nursery department. The assortment included a large number of products ranging from baby clothing to feeding and safety products. We devised a system that divided the assortment into various categories, in order to help new parents navigate the department more easily. Each section was accompanied by it’s own icon, designed to be both clear but also friendly.

To read more about this project visit our case study.