Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

NewRiver — Identity

Identity — Signage

We were approached by leading property investor NewRiver to help define the personality of their 33 shopping centres. This work led to us creating a flexible but coherent brand identity which allowed each shopping centre to retain their own look and feel, whilst having a kit of parts which were quick and easy to apply to marketing and environmental graphics.

For more information on this project, see our case study.