Charlie Smith Design Charlie Smith Logo Offley Works,,
1 Pickle Mews, SW9 0FJ London,
 info@charliesmithdesign.com 07771762787

Charlie Smith Design

Charlie Smith Design
Priory Farm Estate logo on a background with a repeating pattern of hand-drawn leaves in varying shades of green. The logo features a stylised 'P f' monogram above the words 'PRIORY FARM ESTATE' in a clean, sans-serif font. This image represents the visual identity created as part of the estate brand development, showcasing the use of natural elements and a refined aesthetic.

Priory Farm Estate — Brand Development

Identity   Packaging

We recently worked with Priory Farm Estate to expand and update their brand identity.

The Client
Priory Farm Estate is a family run business comprising of an award wining farm shop, garden centre, gift barn, family nature trail and much more.

The Brief
After rebranding three years ago, Priory Farm has a strong but simple identity. They were now looking to add additional stretch within the identity to provide flexibility and diversity across the business.

Priory Farm Estate logo on a light grey background, featuring a stylised 'P f' monogram in black above the words 'PRIORY FARM ESTATE' in a bold, sans-serif font.
Suite of five black line-art icons on a light grey background, representing different areas of Priory Farm Estate. Each icon is paired with text identifying the location: Discovery Land (house and tree), Garden Centre (watering can with plants), Garden Room Café (fork and knife with leaves), Farm Shop (strawberry), and Gift Barn (shopping bag with 'P f' logo). These icons were designed as part of the estate brand development to differentiate between the various offerings and enhance the brand's visual identity.

Our Approach
We began by auditing their existing brand assets and identifying different ways these could be used for the estate brand development. We introduced a script font and a wider colour palette that could be used along their core colours, providing more flexibility and personality.

One of the areas we were asked to focus on was how to differentiate between all the areas on the estate. Working with illustrator Charlotte Trounce, we created a suite of icons that represented each location. Additional illustrations and patterns in the same style were used across collateral to bring the brand to life.

Collage of four images representing the Priory Farm Estate brand. Top left: The Priory Farm 'P f' logo and 'PRIORY FARM ESTATE' text on a light green background. Top right: A scenic landscape view of the estate with a path, fence, and trees. Bottom left: The word 'FARMHOUSE' repeated in a light grey font with 'Orchard Cider' in a script font overlaying it. Bottom right: The text 'Championing SEASONAL AND LOCAL INGREDIENTS' in a script font, accompanied by black line-art icons of a lemon slice, strawberry, pear, and champagne flute. This collage illustrates the visual elements of the Priory Farm Estate brand expansion work,
A visual of the Priory Farm Estate Garden Room Café menu, showing an open tri-fold menu with a list of food items and prices, and a separate card featuring the café's branding. The card has a green background with a leaf pattern and the Priory Farm 'P f' logo, along with the words 'GARDEN ROOM CAFÉ'.
A-frame sign for the Priory Farm Estate Garden Room Café, placed on a paved outdoor surface. The sign features a light-coloured background with a black line-art illustration of a coffee cup at the top, followed by the text 'Welcome to our GARDEN ROOM CAFÉ' in a script font. Below, it reads 'Please find a table, take a note of your table number and order at the tills' and 'Enjoy your visit!' in a sans-serif font. At the bottom, the Priory Farm 'P f' logo and the social media handle '@prioryfarmestate' are displayed.
Two Priory Farm Estate coffee cups on a light grey background. The smaller cup features the 'P f' monogram and the words 'PRIORY FARM ESTATE', while the larger cup displays a black line-art illustration of a stylised flower.
Repeating pattern of black line-art icons on a light orange background, featuring the Priory Farm 'P f' logo, a shopping bag with the 'P f' logo, a watering can, a house with a tree, a fork and knife with leaves, and a strawberry. This pattern showcases the custom illustrations created as part of the estate brand development, designed to add visual interest and personality across various applications.
Two Priory Farm Estate Garden Festival posters side-by-side against a light grey background. The left poster features a blurred landscape photo of a river with the Priory Farm 'P f' logo and 'PRIORY FARM ESTATE' text. The right poster features a blurred photo of pink flowers and greenery with the text 'Garden FESTIVAL' in a script font, the dates 'Saturday 3rd & Sunday 4th August', and a list of event features: 'Live Music - Guest Speakers Curated Stalls - Local Food Stalls Kids Corner'. Both posters include the Priory Farm 'P f' logo. These posters demonstrate the application of the estate brand development to event promotion, using photography, typography, and the brand logo to create visually appealing and informative materials.
Two Priory Farm Estate event posters side-by-side against a light grey background. The left poster has a yellow background with the text 'YOGA on the farm' in black, a black line-art illustration of a yoga pose, a 'FREE' badge, and the text 'Every Saturday starting 13th July at 10:30am'. The right poster has a green background with the text 'Winter MAKERS MARKET' in black, a black line-art illustration of stacked pillows, and the text 'Live music, craft activities and local food and drink stalls' and 'Saturday 16th November 10am-4pm'. Both posters include the Priory Farm 'P f' logo and 'PRIORY FARM ESTATE' text. These posters demonstrate the application of the estate brand development to event promotion, using distinct colours, illustrations, and typography to create engaging and informative materials.
Light-coloured canvas tote bag with a black line-art illustration of a strawberry in the centre, and the text 'PRIORY FARM ESTATE' below. The bag is shown against a light grey background. This tote bag demonstrates the application of the estate brand development to merchandise, showcasing the use of custom illustrations and the brand's name to create a cohesive and recognisable brand experience.
Exterior view of the Priory Farm Estate Gift Barn, featuring a hanging square sign with a light background. The sign displays a black line-art illustration of a shopping bag with the 'P f' logo at the top, followed by 'PRIORY FARM' in a sans-serif font and 'Gift Barn' in a script font. The sign is attached to a wooden building with a black metal bracket. This image showcases the application of the estate brand development to the Gift Barn's signage, creating a clear and cohesive visual identity for visitors.
Three mockups of Instagram posts for Priory Farm Estate against a light grey background. The left post shows a photo of two people looking over a wooden fence at animals by a pond. The middle post has a yellow background with black line-art illustrations of a strawberry, flower, champagne flute, plant pot, and pear, and the text 'WHAT'S ON JUNE'. The right post shows two bottles of Priory Farm Estate sparkling wine and two filled crystal glasses on a wooden surface with warm, out-of-focus lights. All three posts have a white frame with a black circle at the top and three grey dots at the bottom, simulating the Instagram post interface. These mockups showcase the Priory Farm Estate content for social media, highlighting the variety of visuals and themes used in their Instagram posts.
Three mockups of Instagram posts for Priory Farm Estate against a light grey background. The left post shows a photo of a black sign with a white line-art illustration of a coffee cup and the text 'PRIORY FARM Shepherd's Hut Café'. The middle post has a peach background with the text 'WINE TASTING at the Farm Shop' in black, and a black line-art illustration of a champagne flute. The right post shows a photo of a plate with a chicken caesar salad sandwich and a side salad, and the text 'Recipe CHICKEN CAESAR SALAD' in black. All three posts have a white frame with a black circle at the top and three grey dots at the bottom, simulating the Instagram post interface. These mockups showcase the Priory Farm Estate content for social media, highlighting the variety of visuals and themes used in their Instagram posts, including signage, events, and recipes.

Packaging 
Priory Farm were also developing some new products which required packaging. We used the new brand elements across a range of items including chocolate bars, coffee and candles.

Two Priory Farm Estate coffee bags on a light grey background. The left bag has a yellow top and the text 'ESPRESSO & FILTER' and 'Estate Blend COFFEE' in a script font. Below, it says 'A sweet, full-bodied blend of speciality grade coffee from Brazil and Colombia, with notes of milk chocolate' and features a 'ROAST LEVEL' graphic with four full coffee bean icons and a line-art illustration of a coffee cup. The right bag has a peach top and the text 'WHOLE BEAN' and 'Estate Blend COFFEE' in a script font. Below, it says 'A sweet, full-bodied blend of speciality grade coffee from Brazil and Colombia, with notes of milk chocolate' and features a 'ROAST LEVEL' graphic with five full coffee bean icons and a line-art illustration of a coffee cup. Both bags feature the 'P f' logo and 'PRIORY FARM ESTATE' text at the top and '250g' at the bottom. These bags showcase the Priory Farm Estate packaging for their different coffee blends, using distinct colours and roast level indicators to differentiate each variety.
A bottle of Priory Farm Estate Classic Cuvée sparkling wine on a light-coloured surface, with two filled crystal glasses and another bottle of sparkling wine in the background. The Classic Cuvée bottle has a dark green body with a black label that reads 'PRIORY FARM ESTATE' and 'Estate CLASSIC CUVÉE' in a script font, along with 'PRODUCT OF SURREY' and 'ALBURY LIMITED RELEASE'. The bottle also features a gold foil neck and cap with 'ALBURY' written on it. The two filled crystal glasses show the sparkling wine's bubbles and light colour. The background features a blurred bottle of sparkling wine and a wooden surface with warm, out-of-focus lights. This image showcases the Priory Farm Estate Classic Cuvée sparkling wine, highlighting its packaging, presentation, and festive setting.
Multiple bottles of Priory Farm Estate Sparkling Rosé in a dark container, viewed from above. The central bottle is in focus, with a black label that reads 'PRIORY FARM ESTATE' and 'Estate SPARKLING ROSÉ' in a script font, along with 'PRODUCT OF SURREY' and 'ALBURY LIMITED RELEASE'. The bottle also features a gold foil neck and cap with 'ALBURY' written on it. Other bottles of the same sparkling rosé are visible around the central bottle, some partially obscured. The dark container and close-up view emphasise the bottles and their labels. This image showcases the Priory Farm Estate Sparkling Rosé, highlighting its packaging and presentation in a group setting.
Four Priory Farm Estate candle boxes side-by-side against a light gray background. Each box has a distinct colour and scent name. From left to right: a light yellow box with 'Oakmoss & Amber' in a script font, a light green box with 'Green Tea & Bergamot' in a script font, a light pink box with 'Black Pear & Freesia' in a script font, and a light blue box with 'Sea Salt & Driftwood' in a script font. All boxes feature the 'P f' logo and 'PRIORY FARM ESTATE' text at the top and '100% NATURAL SOY CANDLE' at the bottom, with 'Hand poured in the UK' on the pink box. These boxes showcase the Priory Farm Estate packaging for their scented candles, using distinct colours and scent names to differentiate each variety.
Three Priory Farm Estate beer cans side-by-side against a light grey background. The left can is green with the text 'FARMHOUSE' repeated several times with 'Orchard Cider' in a script font overlaid on top. The middle can is orange with the text '1957' repeated and 'Pilsner' in a script font. The right can is yellow with the text 'STOCKERS' repeated and 'Gold IPA' in a script font. All three cans feature the 'P f' logo and 'PRIORY FARM ESTATE' text at the top.
Priory Farm Estate chocolate malt balls packaging on a light-coloured surface with a patterned paper underneath. The packaging is a grey box with a white label that reads 'PRIORY FARM ESTATE' and 'Chocolate Malt Balls' in a script font. Below, it says 'MILK, BLONDE AND DARK CHOCOLATE' and '150g e'. A clear window in the box reveals chocolate malt balls in milk, blonde, and dark chocolate. The patterned paper underneath features black line-art icons, including the 'P f' logo, a shopping bag, a watering can, and a strawberry. Chocolate pieces and loose chocolate malt balls are scattered around the box. This image showcases the Priory Farm Estate packaging for their chocolate confectionery, highlighting the brand's logo, product description, and visual appeal.
Priory Farm Estate chocolate malt balls packaging on a light-coloured surface with a patterned paper underneath, accompanied by a cup of coffee and a stainless steel coffee press in the background. The packaging is a grey box with a white label that reads 'PRIORY FARM ESTATE' and 'Chocolate Malt Balls' in a script font. Below, it says 'MILK, BLONDE AND DARK CHOCOLATE' and '150g e'. A clear window in the box reveals chocolate malt balls in milk, blonde, and dark chocolate. The patterned paper underneath features black line-art icons, including the 'P f' logo, a shopping bag, a watering can, and a strawberry. Chocolate pieces and loose chocolate malt balls are scattered around the box. This image showcases the Priory Farm Estate packaging for their chocolate confectionery in a lifestyle setting, highlighting the brand's logo, product description, and visual appeal alongside a cup of coffee.
Two Priory Farm Estate bakery bags on a light grey background. The left bag is a larger paper bag with a pattern of black line-art icons, including the 'P f' logo, a strawberry, a shopping bag, a watering can, and a fork and knife with leaves. Inside the bag is a loaf of bread. The right bag is a smaller brown paper bag with the 'P f' logo and 'PRIORY FARM ESTATE' text printed in black. Inside the bag is a croissant. These bags showcase the application of the Priory Farm Estate branding to their bakery packaging, using distinct designs for different product sizes.
Flat lay image of multiple Priory Farm Estate chocolate bars and their packaging on a light grey background. The bars are arranged in a grid pattern, alternating between dark chocolate bars and packaged bars. The packaging includes: an orange box labeled 'ORANGE MARMALADE', a light green box labeled 'ESPRESSO DARK & WHITE', a green box labeled 'PRETZEL CARAMEL', and a yellow box labeled 'BLONDE CARAMEL'. All boxes feature the 'P f' logo and 'PRIORY FARM ESTATE' text. The dark chocolate bars are segmented into individual squares. This image showcases the Priory Farm Estate chocolate bar range, highlighting the variety of flavours and packaging designs.
Priory Farm Estate espresso chocolate bar packaging on a wooden cutting board, accompanied by a cup of coffee and pieces of the chocolate bar. The packaging is a dark green box with the text 'PRIORY FARM ESTATE' and 'ESPRESSO DARK & WHITE' repeated several times. At the bottom, it says 'Chocolate Bar' in a script font and '80g e'. The box is open, revealing a white chocolate bar with individual squares. Pieces of the white chocolate bar are scattered around the box, along with a dark red cloth and a cup of coffee in the background. The cutting board features a light-coloured paper underneath with black line-art icons, including the 'P f' logo, a shopping bag, and a fork and knife with leaves. This image showcases the Priory Farm Estate packaging for their espresso chocolate bar, highlighting the brand's logo, product description, and visual appeal in a lifestyle setting.
Priory Farm Estate pretzel caramel chocolate bar packaging on a wooden cutting board, accompanied by a cup of coffee and pieces of the chocolate bar. The packaging is a dark green box with the text 'PRIORY FARM ESTATE' and 'PRETZEL CARAMEL' repeated several times. At the bottom, it says 'Chocolate Bar' in a script font and '80g e'. The box is open, revealing a dark chocolate bar with individual squares. Pieces of the dark chocolate bar are scattered around the box, some with visible pretzel pieces and caramel. A cup of coffee is visible in the top left corner. The cutting board features a light-coloured paper underneath with black line-art icons, including the 'P f' logo, a fork and knife with leaves, and a strawberry. This image showcases the Priory Farm Estate packaging for their pretzel caramel chocolate bar, highlighting the brand's logo, product description, and visual appeal in a lifestyle setting.
Two Priory Farm Estate granola bags on a light grey background. The left bag has a yellow label and contains 'Organic CRUNCHY OAT GRANOLA'. The right bag has a peach label and contains 'Organic RÚSTIC BERRY GRANOLA'. Both bags are clear, showing the granola inside, and feature the 'P f' logo and 'PRIORY FARM ESTATE' text at the top. The labels also include a brief description of the granola and '175g' at the bottom. These bags showcase the Priory Farm Estate packaging for their organic granola, highlighting the distinct flavours and clear packaging.

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