Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

Sweet Bee Organics

Identity   Packaging

Sweet Bee Organics harness the power of Mother Nature to handcraft quality, organic, health and beauty products. They are a modern day apothecary catering to every phase of life.

Founder, Hollie King, has built a loyal following. However, with aspirations of being stocked in high end retailers, the brand needed a new, elevated look.

Collaborating closely with copywriter Kendra Futcher we kicked off the project with an in-depth workshop to get to the heart of Sweet Bee Organics, their customer and the market landscape.

Following this we crafted a new brand identity with a focus on elegance and simplicity. Drawing inspiration from the brand’s ethos and origins, we selected a rich, earthy colour palette mirroring its natural formulations. Subtle markings reminiscent of ancient Hungarian runes were illustrated to reflect Hollie’s familial lineage, and give the brand a distinctive look on-shelf.

We supported in the sourcing of new packaging and rolled out the new branding across all product labels. We also redesigned the website and provided new guidelines on the look and feel for social media.