Urban Greens

Digital   Identity   Signage

We were approached by Urban Greens — a new London-based, food to go concept specialising in salads and juice — to develop a clean and contemporary brand identity. The brand brings seasonal, sustainable and locally sourced food to the lunch time market and needed an identity which was easy to scale and roll out quickly.

We crafted a bespoke monogram and worked with a copywriter to develop a straight talking identity which celebrated the individual dishes and ingredients. The brand was rolled out across external and internal signage including menu boards, packaging, uniforms, a website and social media.