Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

Working Picnic — Identity

Identity — Packaging — Digital — Art Direction

We were asked to create an identity for Working Picnic – a specialist catering company who deliver fine boxed dining to the boardroom.

Working closely with the client we designed a contemporary logo, fresh colour palette and unique pattern which was then applied to packaging, stationery and livery. As part of the identity we also commissioned the photographers Haarala Hamilton and art-directed a photoshoot to showcase the food and offering. We also designed a responsive e-commerce site showcasing the three-course boxed lunches, 10 days worth of menus and an easy to understand ordering process.