Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

Urban Greens

Digital   Identity   Signage

We were approached by Urban Greens — a new London-based, food to go concept specialising in salads and juice — to develop a clean and contemporary brand identity. The brand brings seasonal, sustainable and locally sourced food to the lunch time market and needed an identity which was easy to scale and roll out quickly.

We crafted a bespoke monogram and worked with a copywriter to develop a straight talking identity which celebrated the individual dishes and ingredients. The brand was rolled out across external and internal signage including menu boards, packaging, uniforms, a website and social media.