Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

We worked with South Korea based SPC Samlip to develop the brand identity for their new hybrid-style cafe and convenience store, City Deli. SPC wanted the brand to celebrate the urban locations that the stores would inhabit whilst referencing the fresh food it would serve.

We created a bold monochrome identity which used flashes of neon green as a highlight. Bespoke icons were created along with simple patterns which were used for packaging, signage, POS, uniforms and social media.