Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London,
info@charliesmithdesign.com 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Financial Icons

Digital

Collaborating with illustrator Ryan Todd, we art directed a collection of new icons for John Lewis’s financial sector. We wanted to inject just the right amount of warmth and humour into the suite of icons, making them more engaging to the viewer whilst having a clean and professional look and feel.