Charlie Smith Design Charlie Smith Logo Studio 22,
Royal Victoria Patriotic Building, John Archer Way,
SW18 3SX London, 2088741244

Charlie Smith Design

Charlie Smith Design

John Lewis — Home Solutions

Digital   Identity   Print

John Lewis approached us to create the identity and look and feel for their new Home Solutions app. Home Solutions is an on-demand home services app that lets you book a local, John Lewis approved independent trade professional, such as a plumber, electrician, painter and decorator at a time that suits you.

The logo makes use of a slightly softened version of Gill Sans for John Lewis, whilst the mark references both the home and a symbol of repair. A bold and bright colour palette was chosen to make the app a little more approachable and engaging, whilst still being very clean and functional.

We helped source imagery for each trade category and created a set of icons for each and every service offered. We produced a style guide to ensure brand consistency through the development of the app and future brand collateral. We also worked on a variety of printed and digital promotional materials as part of the launch of the service.