Skandy

Packaging 

Skandy is a Swedish candy brand on a mission to bring the much-loved Swedish pick-and-mix tradition to the UK. With ambitions to sit comfortably in luxury department stores and retailers, the founders were looking to elevate and refine their brand.

Drawing on the existing identity and inspired by childhood memories of visiting neighbourhood sweet shops after family weekend lunches, we updated their bubble pattern and paired it with new delicate line illustrations that echo the shapes and textures of classic candies. A brighter colour palette and a characterful script font added warmth and personality.

We then rolled out the updated identity across a full suite of packaging, from gift tins to pouches, and produced comprehensive guidelines showing how the new assets should be used across packaging, digital platforms and social media.